Peter Reek

President, Smart Savvy Associates

  • Biography

Department: School of Business Mentor


Peter has been helping companies make smart decisions and build for success for over 20 years. Seasoned in market research, brand architecture and senior-level marketing, Peter knows what businesses need to meet their goals. He also knows WHO they need. A consultant for 8 years, Peter specialized in focus group moderating and team facilitation. Translation: he knows people. He can spot the star and sniff out the imposter. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia.