LDRS 614 - Mission, Marketing, and Quality  (3 S. Hrs)

This course provides an overview of market-driven mission/strategy for the
organization as a whole, whether industrial, service or non-profit. The need for a
market-sensitive, real-time, quality service will be demonstrated through the use
of case studies and current readings. Corporate culture, implementation,
benchmarking, and market segmentation will be among the topics covered to
instill in students an adaptable approach to competing in today's rapidly
changing international environment.

Course Objectives

This course will help marketing leaders:
1. Develop perceptiveness in assessing marketing opportunities and
problems.
2. Understand the underlying values on which decisions are based.
3. Acquire, through class procedures, a "data bank" of documented
experiences which will enable the student to understand and validate
principles.
4. Apply the class content to the participant's work environment, thus
reinforcing through practice the principles learned.