School of the Arts, Media + Culture SAMC

Bachelor of Arts -
Major in Corporate Communications

1. University Core Requirements (42 s.h.)

See Corporate Communications major checklist for details.

2. Required Communications Courses
(30 s.h.)

* 18 s.h. must be 300- or 400-level
MCOM 191/COMM 110 Research and Writing in Communications (3 s.h.)
MCOM 252/COMM 213 Introduction to Public Relations (3 s.h.)
MCOM 272/COMM 214 Organizational Communication (3 s.h.)
MCOM 281/COMM 211 Public Speaking (3 s.h.)
MCOM 351/COMM 310 Technical Writing and Communication (3 s.h.)
MCOM 372/COMM 302 Cross-Cultural Communication (3 sh.)

  • Writing (3 s.h.)
    Choose from:
    MCOM 352/COMM 372 Online Journalism and Writing (3 s.h.)
    MCOM 451/COMM 413 Public Relations Writing (3 s.h.)
    MCOM 452/COMM 470 Feature Writing for Newspapers and Magazines
    (3 s.h.)
    MCOM 453/COMM 415 Editing for Newspapers and Magazines (3 s.h.)
  • Media (3 s.h.)
    Choose from:
    MCOM 317/COMM 309 Ethics, Morals, and Media (3 s.h.)
    MCOM 331/COMM 381 Imaging and Illustration Design (3 s.h.)
    MCOM 332/COMM 382 Symbol and Typography Design (3 s.h.)
    MCOM 333/COMM 383 Format & Layout Design (3 s.h.)
    MCOM 411/COMM 411 Media, Culture, and Criticism (3 s.h.)
  • Leadership (3 s.h.)
    Choose from:
    MCOM 371/COMM 307 Relational Communication (3 s.h.)
    MCOM 471/COMM 430 Persuasive Communication (3 s.h.)
    MCOM 472/COMM 452 Leadership Communication in Multi-Cultural Contexts (3 s.h.)
  • Practicum (3 s.h.)
    Choose from:
    MCOM 391-393/COMM 353, 356 Communications Practicum (3 s.h.)

3. Required Business Course (30 s.h.)

* 18 s.h. must be 300- or 400-level
BUSI 111 Intro to Business and Management (3 s.h.)
BUSI 221 Principles of Accounting (3 s.h.)
BUSI 280 Organizational Behaviour (3 s.h.)
BUSI 331 Basic Marketing (3 s.h.)
BUSI 345 Business Law I (3 s.h.)
ECON 201 Principles of Microeconomics (3 s.h.)
BUSI 335 Consumer Behaviour (3 s.h.)
BUSI 435 Marketing Managements (3 s.h.)
BUSI 437 Advertising and Promotional Strategy (3 s.h.)
Choose one of:
BUSI 484 Strategic Management (3 s.h.)
BUSI 490 Integrative Group Project (3 s.h.)

4. Ancillary Requirements (6 s.h.)

6 s.h. in any one modern language         

5. Elective Courses (15 s.h.)

For complete program details, view the academic calendar here.
For MCOM/COMM course descriptions click here.
For BUSI course descriptions click here.
For ECON course descriptions click here.

 

 

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