Advancement Momentum

We envision Trinity Western University as a Priority, attracting the fi nest students, faculty and staff; engaging visionary, compassionate investors and partners who enable mission fulfillment; and raising the profile and prominence of the University on a local, provincial, national and global level that characterizes TWU as among the fi nest in the world, known for excellence and unparalleled, higher education.

Therefore, the University will:

  1. BUILD ENROLMENT
    1. Grow enrolment by 50% in the next ten years to 6000 students
    2. Diversify enrolment to attract unserved groups through expanded and adaptive programs: graduate programs, seminaries, global and adult markets, and branch campuses
    3. Create a diverse mix of learners while maintaining our ability to personally engage and serve each student
    4. Rank in the top five for enrolment at CCCU schools (Council For Christian Colleges and Universities)
  2. STRENGTHEN REPUTATION AND RELATIONSHIPS
    1. Give priority to strengthening and expanding primary stakeholder relationships: alumni, government and institutions, business and corporate partners, churches
      • Consult supporters in advance regarding proposed University property development
      • Develop and execute a system for Alumni to initiate improvement and sustainability of the Calvin Hansen Chapel facility
      • Establish an Alumni House on campus and programs that build connectivity of students with alumni
      • Cultivate innovative opportunities to engage communities, such as the Spirit of Christmas event
      • Strengthen government relations - collaborate with local governments in the development of the university district area, a new gateway, and the University’s Salt Spring property
      • Support and contribute to the province’s Vision 2020 objectives in advanced education
      • Actively seek Provincial Government funding for program development and facility support
    2. Pursue a comprehensive marketing and communication strategy grounded in brand policy, including; undergraduate, graduate, adult education and serving recruitment, church, parent and alumni relations, media and communications, development and government relations
  3. IMPROVE TUITION AFFORDABILITY AND BUILD ENDOWMENT
    1. Develop economic model to grow endowments and financial aid options to improve affordability of and accessibility to TWU education
      • Establish a TWU Alumni Legacy Fund to engage pre-TWU youth and provide support for tuition
    2. Fully fund new facilities by donations, including adequate endowment to ensure sustaining quality
    3. Manage endowments aggressively, allowing the savings to accrue to the corpus of investment while providing adequate funding for designated purposes
    4. Develop additional academic program Chairs
  4. DEVELOP FOCUSED OPPORTUNITIES FOR CONSTITUENTS TO SUPPORT THE UNIVERSITY
    1. Grow annual fund through President’s Circle, Partners and members of Alumni and church constituencies
    2. Launch a Golden Anniversary integrated capital campaign to run 2009 to 2012 in celebration of the 50th anniversary of the University
    3. Significantly increase the number of people and the financial commitments to the legacy estate program
    4. Provide opportunity for significant investment as part of the development strategy for revenue generating facilities, such as campus housing
    5. Create opportunities for constituents to enhance University landscape and facilities through provision of art elements
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