Speaking with the Media

What you need to know when speaking with the media

1. Respond as promptly as possible to media requests and try to respect their deadlines.

2. Make it clear at the outset whether you're speaking for yourself or on behalf of the University.

3. Try to be frank and open during an interview.

4. Practice making your points in 20 to 30 seconds.

5. Use uncomplicated language and avoid jargon.

6. Rephrase questions in your responses to reduce the risk of misinterpretation.

7. Don't try to cover up bad news. Often, the impact of bad news can be reduced by being first to bring it to public attention.

8. Avoid emotionalism, unsubstantiated statements and off-the-record comments.

9. Take some time to collect your thoughts before answering difficult questions. If necessary, tell the reporter you'll get back to him or her with your response after the interview.

10. Say nothing within earshot of a reporter, or within range of a microphone, that you don't want your mother - and the rest of the public - to hear you say.

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