TWU Impact
Innovative website helps you champion the cause you love
What happens when someone wants to donate directly to TWU’s Mars' Hill newspaper to help buy new camera equipment? Or to contribute to the upkeep of the Laurentian Leadership Centre’s (LLC) historic Booth Mansion? Or to purchase a Resusci-Anne doll so nursing students can learn valuable life-saving skills? How can TWU alumni rally their friends and like-minded others around the cause they are passionate about?
As TWU’s Peer Giving Solutions Coordinator, Jocelyn Durston (’04) is helping to launch impact.twu.ca, an exciting new webbased giving platform that allows people to champion specific causes associated with the University. Durston attended TWU’s LLC and worked as a policy analyst at the Evangelical Fellowship of Canada in Ottawa and alongside charities like the Reading Tree, the Micah Challenge and Make Poverty History Canada. Now, she has returned to Vancouver to assist TWU with this very special project.
The University is working with Vancouver’s Peer Giving Solutions, a company that specializes in helping charities use online social networking as a tool for fundraising. TWU’s new fundraising website fosters a sense of community and allows people to give directly to areas of need that they are personally interested in.
Impact.twu.ca profiles causes of all types, and anyone who wants to champion a cause can do so. “Champions” simply adopt a specific fundraising project online and share their fundraising goal with their friends and family through their own social networking pages. Those they contact can donate to the project and help spread the word online.
Durston is excited about the site. “Whether you can afford to give $5 or $500,000, or even your time to share the stories on your Facebook wall or Twitter feed, this site will be fueled by TWU’s community members, allowing anyone and everyone to become a champion of the great things that TWU is doing,” she says.
She also shares that, in the future, impact.twu.ca may have the capacity to highlight charities and funds that alumni are personally involved with.
“Impact.twu.ca will help reconnect TWU supporters with what is happening at Trinity Western and with each other, and give people an opportunity to give back to their alma mater in a way that is meaningful and personal,” says Durston.
Visit TWU Impact and become a champion of a cause today. All donations are 100 per cent tax deductable.
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