The mission of the Centre is “to fully understand the environment within which organizations in specific global regions operate, in order to develop sustainable and ethical management and leadership principles, that entrepreneurs in different global regions could implement within their organizations.”

The objectives of the Centre are the following:

  1. conduct research on current management activities/practices within firms in specific global regions; this research would include financial management, human resource management, marketing management, production and operations management, etc.;
  2. conduct research on behaviours and actions of the consumers of products/services within specific global regions;
  3. conduct research on organization leadership and culture within firms in specific global regions;
  4. develop and deliver seminars on how best to lead and manage organizations within specific global regions, with a focus on the implementation of ethical business practices.

The focus for the first five years of the Centre would be on China, as this is currently where much of the current faculty members’ research interests are, and also this is where the School of Business at TWU is currently offering an MBA program. This global focus would be reviewed in five years time, with the intent that the focus would shift to a different global region. To assist the Centre in achieving its goals, there will be a need to identify individuals who would comprise the Advisory Board; advisors should be those who work within the global marketplace (eg. business owners, entrepreneurs, academics) and could provide advice and direction to the Centre on needs within this marketplace.

The following outlines the specific goals of the CGE for the next 5 years:

  • Research will be conducted on HRM, Organization Development, Leadership, Consumer Behaviour, and Financial Issues in China, and at least 5 journal articles will be published
  • Funding will be secured for several research projects
  • Seminars and workshops on ethical management practices will be delivered in several cities in China
  • Partnerships with faculty from other universities, both within Canada and China, will be established that will assist in the research and the grant funding
  • Annual internship opportunities for undergraduate and graduate students will be created in indigenous Chinese organizations that would provide the students with a better understanding of Chinese management practices, and would allow the students to assist the managers/entrepreneurs in implementing best practices

环球企业家中心(CGE)

环球企业家中心的使命是“通过全面了解企业在某一个国际区域的运营环境,建立可持续的和合乎道德的管理学和领导学理论和实践,使在这一国际区域的企业家能够运用于他们的企业。”

本中心目标如下:

  1. 研究目前在某一个国际区域的管理行为/惯例,研究范围包括金融财务管理、人力资源管理、市场营销管理、生产运营管理等
  2. 研究消费者在某一个国际区域对产品/服务的行为和行动
  3. 研究在某一个国际区域的企业领导力和企业文化
  4. 开发和举办研讨培训,专注于在某一个国际区域里如何最好地带领和管理企业,特别是商业道德实施方面。

中心的第一个五年专注于中国,这也是现在我们商学院教授们的主要研究兴趣与方向,同时也与西三一大学商学院目前的MBA课程吻合。五年后会做项目总结、目标会转移到一个不同的国际区域。为了帮助中心实现目标、需要确认人员组成顾问会,顾问会成员必须具备国际市场工作经验(如企业所有者、企业家、学者),能够为环球创业中心关于该市场的需求提供意见和指导。

下面列出中心未来五年的具体目标:

  • 在中国进行人力资源管理、企业发展、领导力、消费者行为学和金融财务和金融市场的研究,发布最少5份期刊文章
  • 获得几个研究项目的资金
  • 在几个中国城市举办商务研讨会和讲座,关注于合乎道德的最佳商业运作
  • 与其它加拿大和中国大学的教职人员建立合作关系,获取研究帮助和资金捐助
  • 创建本科生和研究生在中国本土企业年度实习机会,让学生更好理解中国管理惯例,同时协助管理者/企业家执行最佳实施方法