BUSI 335 - Consumer Behaviour | 2021-2022

Academic Year
2021-2022
Course Credits
3.00
Course ID
BUSI 335
Course Name
Consumer Behaviour
Description
This course explores the ways human beings think about buying the products and services they need, want, or desire in order to help the producers of products and services better design and deliver them. This understanding of what we term "consumer behavior"ť is a fundamental key to all marketing decisions and programs as we seek to explore the psychology of the entire buying process from awareness of need to post-purchase evaluation. Students are exposed to numerous theories from psychology, sociology, economics, education, and marketing to explain why and how consumers buy the products and services they do.
Prerequisite(s)
BUSI 280: ECON 201