Courses

This course explores the ways human beings think about buying the products and services they need, want, or desire in order to help the producers of products and services better design and deliver them. This understanding of what we term consumer behavior is a fundamental key to all marketing decisions and programs as we seek to explore the psychology of the entire buying process from awareness of need to post-purchase evaluation. Students are exposed to numerous theories from psychology, sociology, economics, education, and marketing to explain why and how consumers buy the products and services they do.

This course will explore the principles of successful financial management and will target various aspects of managing an organization financially. The focus of the course is on application of ​financial concepts ​in three key areas of financial management: ​financing a business, making capital investment decisions, and managing the financial aspects of an organization's operations in a way that adds economic value. The course will be taught from a Christian worldview and will emphasize the importance of man's responsibility/stewardship of what she/he is responsible for, and to whom she/he is ultimately accountable.

This course follows up on BUSI 245 and provides students with the knowledge and skills to manage a number of business areas that have potential legal risk including sale of goods, agency, bailment, insurance and guarantees, negotiable instruments, employment and human rights, intellectual property, real property, mortgages, partnerships, the nature and operations of corporations, credit transactions, and government regulation of business.

A practical study on how organizations obtain, maintain, and retain their human resources that enable them to achieve their objectives. Topics include: human resource planning, recruitment, selection, performance management and training and development.

This course focuses on how to design and maintain organizational effectiveness through developing appropriate levels of control and coordination. This course introduces and critically examines the current theories and approaches to the management and structural design of organizations, and assesses their relevance and usefulness to organizations wanting to remain competitive in a rapidly changing marketplace.

A study of the impact of information technology and the ways in which organizations can achieve competitive advantage and support of key business functions through the strategic design, deployment, and use of information technology. The course teaches students the utilization of spreadsheet, database management, and project management software to manage the design, deployment, and use of information technology within an organizational setting.

This course covers the concepts and problems associated with the management of the marketing function. The development of problem-solving, teamwork, and effective communication skills are undertaken in the course primarily through the use of the case study method.

A study of advertising and promotional strategy, promotional planning, the various media, the mechanics of advertising, ethics, and advertising's role in modern society.

This course teaches conceptual and pragmatic skills for the management and development of the human resource within organizations. Topics include: understanding the role of the internal consultant; identifying, developing, implementing employee development programs; creating effective performance management systems; and creating empowering work environments.