This course examines go-to-market (GTM) and sales strategy decisions required to translate innovation into sustainable revenue growth in new or evolving markets. The course explores how organizations design and implement integrated GTM approaches, including target market selection, customer segmentation, positioning, pricing, channels, partnerships, sales strategy, and customer retention. Emphasis is placed on early-stage and growth-stage execution, including market entry decisions, sales pipeline development, and the economic drivers of customer acquisition and retention. The course focuses on evaluating and adapting GTM and sales strategies in dynamic and uncertain market environments.