BBA Specializations


Professional accountants are foundational to the success of a company. Whether you want to become a small business owner, CEO, CFO, or partner in an accounting firm, your career choices extend into both the private and public sector. The accounting specialization prepares you for the Chartered Professional in Accounting (CPA) designation. 


The finance specialization is designed to provide you with the knowledge and skills for a career in a financial management position. You could be a CFO, controller, manager, or analyst in the banking or financial industry, with a corporation, charitable organization, or government agency. This specialization prepares you for a Chartered Financial Analyst (CFA) designation.


The financial planning specialization will provide you with a thorough understanding of financial planning, wealth management, investing, securities and taxation while preparing you for a Certified Financial Planner (CFP) or Qualified Associate Financial Planner (QAFP) designation. This program also prepares you to achieve the Canadian Securities Certificate (CSC).


Even with all of the technologies available today, people are still the centre of an organization and are critical to its success. If an organization does not do an excellent job recruiting, engaging, developing, and retaining its people, it will not achieve its goals. Completing the human resource management specialization leads to the Chartered Professional in HR (CPHR) designation and can prepare you for careers in general management or specific careers in the human resources and labour relations field. 


Marketing blends research, insight, strategy, creativity, design, and communications to represent and promote a business or organization. It is essential to an organization’s identity, growth, and success. The marketing specialization will prepare you for various roles in a marketing department that values teamwork, collaboration, and good business ethics. This program teaches you the essentials of marketing research, product line management, media strategy development, digital marketing, and more. 


All businesses, no matter how small or how large, are part of a global marketplace. The products and services delivered by an organization in one community, country, or continent are directly affected by the economic, political, and social environments of other countries. A keen understanding of international business helps owners and managers make informed decisions about their organization’s mission, responsibility, and contribution to a global, competitive marketplace. 


Without leadership and management, business wouldn’t be possible. Corporations and government agencies value professionals who understand the bigger picture, are passionate about it, and know how to lead departments and teams toward it. The leadership and management specialization provides you with the tools to successfully manage a business. You will learn the foundational knowledge and skills of how to make the most effective, efficient and ethical decisions with respect to the overall utilization of the organization’s resources.