Return to Academic Calendar

Year Course ID Course
2021-2022 ART 250

Foundations in Digital Design

An active exploration of graphic design essentials, creative ideation methods, and visual communication techniques. Students use creative thinking methodologies to experiment with a wide range of design approaches, evaluate the aesthetic and conceptual value of specific design solutions, and sharpen their creative, critical thinking, and perceptual skills.

Course Credits: 3
Prerequisite(s): None
NB: Priority given to SAMC 110 Design and Media and Communication students
Cross-listed: MCOM 231
2021-2022 BUSI 111

Introduction to Business and Management

In this course, modern business is studied in its various aspects: economic and social setting, business classifications and financial requirements, business structure and functional areas, basic concepts and techniques, practices and responsibilities, and career opportunities in business.

Course Credits: 3
Prerequisite(s): None.
2021-2022 BUSI 121

Financial Accounting

Accounting fundamentals, techniques, principles, and concepts. Other topics include the complete accounting cycle, including adjusting and closing entries, the preparation and interpretation of simple financial statements, inventory treatments, capital assets, and partnership accounting. Students are also required to complete a computer based accounting lab.

Course Credits: 3
Prerequisite(s): None.
2021-2022 BUSI 176

Introduction to Business Research & Decision Making

Business research allows managers to make effective decisions in today's organizations. This class will assist students in understanding the research questions to ask in business and will prepare them to analyze and present the data they gather. Students will gain extensive skills in the use of spreadsheets and in spreadsheet modeling - an indispensable tool in the business world.

Course Credits: 3
Prerequisite(s): None.
Cross-listed: ECON 176
2021-2022 BUSI 231

Principles of Marketing

This course explores basic considerations affecting the domestic and international marketing of goods and services. Topics include: the nature of marketing activities and marketing institutions, the function and responsibility of an effective marketing system, as well as its role in the economy, the manner in which various forces influence the marketing process, and the analysis of marketing concepts, policies, and practices.

Course Credits: 3
Prerequisite(s): BUSI 111 and second year standing or instructor's consent. (3-0; 3-0)
2021-2022 BUSI 280

Organizational Behaviour

This course focuses on the nature of individuals and behaviour in organizations. The emphasis of the course is on building a set of conceptual and pragmatic skills useful in understanding and managing interactions among individuals and groups within organizations. By providing a knowledgebase of organizational and managerial concepts, and by using cases, videos, exercises, and personal inventories, this course develops a student's analytical, diagnostic, and interpersonal skills.

Course Credits: 3
Prerequisite(s): BUSI 111 and second year standing. (3-0; 3-0)
2021-2022 BUSI 311

Global Issues in Business

The focus of this course is on understanding the institutions (e.g. political, economic, and cultural) and the resources (e.g. natural, human, technology, and innovation) that are present within home and host countries that influence the decision making of business owners and managers as they consider going global with their product or service. Discussions centre around understanding culture, ethics, and global sustainability that relate to being a responsible and ethical global citizen.

Course Credits: 3
Prerequisite(s): ECON 102, 201. (3-0; 3-0)
NB: May not be offered every year.
Cross-listed: ECON 311
2021-2022 BUSI 335

Consumer Behaviour

This course explores the ways human beings think about buying the products and services they need, want, or desire in order to help the producers of products and services better design and deliver them. This understanding of what we term "consumer behavior"ť is a fundamental key to all marketing decisions and programs as we seek to explore the psychology of the entire buying process from awareness of need to post-purchase evaluation. Students are exposed to numerous theories from psychology, sociology, economics, education, and marketing to explain why and how consumers buy the products and services they do.

Course Credits: 3
Prerequisite(s): BUSI 280: ECON 201
2021-2022 BUSI 346

Law for the Business Manager

This course follows up on BUSI 245 and provides students with the knowledge and skills to manage a number of business areas that have potential legal risk including sale of goods, agency, bailment, insurance and guarantees, negotiable instruments, employment and human rights, intellectual property, real property, mortgages, partnerships, the nature and operations of corporations, credit transactions, and government regulation of business.

Course Credits: 3
Prerequisite(s): BUSI 245. (3-0; 3-0)
2021-2022 BUSI 435

Marketing Management

This course covers the concepts and problems associated with the management of the marketing function. The development of problem-solving, teamwork, and effective communication skills are undertaken in the course primarily through the use of the case study method.

Course Credits: 3
Prerequisite(s): BUSI 231; third year business standing.
2021-2022 BUSI 437

Advertising & Promotional Strategy

A study of advertising and promotional strategy Promotional planning, the various media, the mechanics of advertising, ethics and advertising's role in modern society.

Course Credits: 3
Prerequisite(s): BUSI 231; third year business standing.
2021-2022 BUSI 495

Integrated Group Project for Leadership and Management

This course requires students to apply several business disciplines - in an actual business setting - to the development of a complex business project. Students work closely with both the professor and individuals in the business community.

Course Credits: 3
Prerequisite(s): Fourth year business standing.
NB: May not be offered every year.
2021-2022 BUSI 496

Integrated Group Project for Marketing

This course requires students to apply several business disciplines - in an actual business setting - to the development of a complex business project. Students work closely with both the professor and individuals in the business community.

Course Credits: 3
Prerequisite(s): Fourth year business standing.
NB: May not be offered every year.
2021-2022 ECON 201

Principles of Microeconomics

A fundamental understanding of how economists view the world, how people make decisions, and how people interact with one another. Basic economic analysis of consumer behaviour, firms' production behaviour, and market equilibrium. Graphical analysis.

Course Credits: 3
Prerequisite(s): Second year standing or instructor's consent; knowledge of spreadsheet software. (3-0; 3-0)
2021-2022 MCOM 191

Research and Writing in Communication

This writing-intensive course orients students to the demands of academic research and writing within the media and communication major. By course completion, the diligent student should be able to write lucid, academic, and researched prose in the genres of cultural critique, scientific reporting, and term papers. Central to the course are the twin emphases of critical thinking strategies and research methods in the information age.

Course Credits: 3
Prerequisite(s): None.
NB: Course fee. Required of all media and communication majors and all corporate communication majors in second year.
2021-2022 MCOM 252

Introduction to Public Relations

In this course, students examine the role of public relations within and among various sectors of society including business, government, and nonprofit organizations. Case studies are used to illustrate the profession and practice of public relations where possible, and ethical standards in public relations are emphasized. Media, consumer, employee, and community relations, as well as ethical standards in the public relations industry are examined.

Course Credits: 3
Prerequisite(s): None. )
NB: Required of all corporate communication majors.
2021-2022 MCOM 271

Introduction to Leadership Communication

Leadership Communication introduces students to the art, science, and practice of influencing and being influenced by others in diverse contexts. The course explores the role of communication in building credibility, exercising power, motivating, and expressing one's leadership style. It also considers the topics of followership, the ethics of leadership, leadership development, and leading in times of crisis. The course serves as a foundation for future studies in the leadership communication stream within the Department of Media and Communication.

Course Credits: 3
Prerequisite(s): None.
NB: Required of all leadership stream majors in second year.. Fulfils corporate communication leadership communication requirement.
2021-2022 MCOM 272

Organizational Communication

This course introduces students to the importance of communication within organizations. Organizational communication theory is discussed as it relates to climate, dyads, small group, public, and mediated communication. Students apply theory in several business writing and speaking assignments.

Course Credits: 3
Prerequisite(s): None.
NB: Course fee. Required of all corporate communication majors.
2021-2022 MCOM 281

Public Speaking

This course requires students to research, create, and deliver speeches on topics and issues that reflect personal beliefs and values. In doing so they discern diverse materials, consider logical and ethical demands, and analyze their audience in order to create socially and globally responsible rhetorical messages.

Course Credits: 3
Prerequisite(s): None.
NB: Fulfils University core requirement for experiential and embodied inquiry. Required of all students majoring in this department.
2021-2022 MCOM 313

Social Media: Theory and Practice

Prepares students to use social media professionally and to culturally engage these same tools of communication with a critical perspective. The course invites students to discover and analyze best practices in social media marketing and community building, as well as to apply theory to critical investigations of the cultural roles and impacts of current digital media, both in North America and around the world, with the goal of helping students become both effective communicators and highly-ethical and faithful global citizens who can positively impact their profession and their society.

Course Credits: 3
Prerequisite(s): At least third year standing.
NB: Fulfils University core requirement for social and global inquiry. Fulfills corporate communication media studies requirement. Not offered every year