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Courses

A summary of each course to help with your selection.

Academic Year

Programs

Course ID

Course ID	Course
BUSI 363	BUSI 363 Organizational Design & Development Course Credits: 3 This course focuses on how to design and maintain organizational effectiveness through developing appropriate levels of control and coordination. This course introduces and critically examines the current theories and approaches to the management and structural design of organizations, and assesses their relevance and usefulness to organizations wanting to remain competitive in a rapidly changing marketplace. Prerequisite(s): BUSI 280; third year standing. (3-0; 3-0)
BUSI 435	BUSI 435 Marketing Management Course Credits: 3 This course covers the concepts and problems associated with the management of the marketing function. The development of problem-solving, teamwork, and effective communication skills are undertaken in the course primarily through the use of the case study method. Prerequisite(s): BUSI 231; third year business standing.
BUSI 437	BUSI 437 Advertising & Promotional Strategy Course Credits: 3 A study of advertising and promotional strategy, promotional planning, the various media, the mechanics of advertising, ethics, and advertising's role in modern society. Prerequisite(s): BUSI 231; third year business standing.
BUSI 446	BUSI 446 Commercial Legal Relations Course Credits: 3 The legal environment within which businesses must function, especially the legal relationships between individuals and commercial organizations. The legal relationships between the corporation and shareholders, directors, employees, financiers, debtors, lawyers, and society in general. Prerequisite(s): BUSI 346. NB: May not be offered every year.
BUSI 495	BUSI 495 Integrated Group Project for Leadership and Management Course Credits: 3 This course requires students to apply several business disciplines - in an actual business setting - to the development of a complex business project. Students work closely with both the professor and individuals in the business community. Prerequisite(s): Fourth year business standing. NB: May not be offered every year.
BUSI 496	BUSI 496 Integrated Group Project for Marketing Course Credits: 3 This course requires students to apply several business disciplines - in an actual business setting - to the development of a complex business project. Students work closely with both the professor and individuals in the business community. Prerequisite(s): Fourth year business standing. NB: May not be offered every year.
ECON 201	ECON 201 Principles of Microeconomics Course Credits: 3 A fundamental understanding of how economists view the world, how people make decisions, and how people interact with one another. Basic economic analysis of consumer behaviour, firms' production behaviour, and market equilibrium. Graphical analysis. Prerequisite(s): None. (3-0; 3-0)
MCOM 191	MCOM 191 Research and Writing in Communication Course Credits: 3 This writing-intensive course orients students to the demands of academic research and writing within the media and communication major. By course completion, the diligent student should be able to write lucid, academic, and researched prose in the genres of cultural critique, scientific reporting, and term papers. Central to the course are the twin emphases of critical thinking strategies and research methods in the information age. NB: Required of all media and communication majors and all corporate communication majors in second year.
MCOM 231	MCOM 231 Fundamentals of Digital Design Course Credits: 3 An active exploration of graphic design essentials, creative ideation methods, and visual communication techniques. Students use creative thinking methodologies to experiment with a wide range of design approaches, evaluate the aesthetic and conceptual value of specific design solutions, and sharpen their creative, critical thinking, and perceptual skills. Cross-listed: ART 250 NB: Lab fee. Fulfils university core requirement for aesthetic and performance inquiry. Fulfils departmental visual creativity requirement. (Priority given to media and communication students.)

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