BUSI 430 - Marketing Research | 2025-2026

Academic Year
2025-2026
Course Credits
3.00
Course ID
BUSI 430
Course Name
Marketing Research
Description
The course covers the role of research in the decision-making process. Objectives: first, to give some familiarity with the tools of research that are available; second, to learn by doing, i.e. to design and execute a research project; third, to provide some practice in the handling and interpretation of research results.