Introduces basic concepts of data analytics, focusing on the practical knowledge and skills of digital analytics, with specific tools like Excel and SQL. Students will learn how to collect and clean data sets, how to analyze and visualize them, how to interpret them, and how to make decisions based on their analyses. Hands-on practice with digital analytics on real-world data will equip students to use their digital skills in political polling, psychological diagnoses, urban planning, and many other applications.