MBA 501 - Marketing Management | 2024-2025

Academic Year
2024-2025
Course Credits
3.00
Course ID
MBA 501
Course Name
Marketing Management
Description
The course explores the theoretical underpinnings of the discipline of marketing in order to develop a conceptual framework to critique the practice of marketing in the early 21st century. The course utilizes extensive case analysis techniques to enhance the manager's ability to develop and critique marketing plans in both the for-profit and non-profit sectors.