MCOM 252 - Introduction to Public Relations | 2024-2025

Academic Year
2024-2025
Course Credits
3.00
Course ID
MCOM 252
Course Name
Introduction to Public Relations
Description
In this course, students examine the role of public relations within and among various sectors of society including business, government, and nonprofit organizations. Case studies are used to illustrate the profession and practice of public relations where possible, and ethical standards in public relations are emphasized. Media, consumer, employee, and community relations, as well as ethical standards in the public relations industry are examined.
NB
Required of all corporate communication majors.