Brian ‘t Hart completed his Bachelor of Commerce in Marketing, following which he continued to obtain a first class honors in Marketing in Curtin University, Australia. He is currently completing his PhD in Marketing, where he is exploring how brands can most effectively communicate their genuine intentions to consumers. His research interests include advertising, branding, green marketing, aged consumers and global cross cultural business. He continues to collaborate with a wide range of industry partners including Amana Living (aged care), Shiseido (skincare), Nash Pearls (jewelry), HBF (healthcare insurance) and Maxiblock (sunscreen) among others. Apart from research, Brian continues to remain most passionate about student learning. He is particularly enthusiastic about creating opportunities and facilitating engagement with industry.
English, Chineses (Mandarin)
Research & Scholarship
Marketing, Advertising, Branding, Aged Consumer Marketing, Cross Cultural Marketing, Luxury Marketing
Global Issues in Business (BUSI 311)
Consumer Behaviour (BUSI 335)