Mark Slavich, PhD

Associate Professor of Human Kinetics
My purpose is to connect. I strive to connect students with God, with each other, and with their unique life purpose.

Mark Slavich is an associate professor of Sport Management. Prior to TWU, Mark spent eight years at Grand View University in Des Moines, Iowa. A native of New Orleans, he has lived in five US states prior to coming to BC. His research interests focus on sport consumer behavior, and specifically, factors that contribute to the sport fan experience including ritual performance, food and beverages, and nostalgia and identity. Mark's hobbies include attending sporting events, concerts, and festivals, exploring new restaurants, running, bicycling, hiking, and simply experiencing all BC and the Pacific Coast has to offer.

  • PhD in Education - Sport Leadership (Virginia Commonwealth University; December 2017)
  • MS in Kinesiology - Sport Management (Louisiana State University; May 2011)
  • BS in Business - Marketing (Louisiana State University; May 2009)

Expertise

Sport Consumer Behaviour, with specific focus on factors contributing to the sport fan experience including ritual performance, food and beverages, and nostalgia and identity

Recent Publications

  • Hungenberg, E., Slavich, M., & Cayolla, R. (2024). Examining the prevalence and impact of sport fans’ rituals: A sensory marketing perspective. Sport Marketing Quarterly, 3(4), 297-309.
  • Scola, Z., & Slavich, M. (2024). Back in style: The impact of nostalgia on sport fans’ feelings toward team apparel. Journal of Sport Behavior, 47(3), 81-104.
  • Hungenberg, E., Slavich, M., & Cayolla, R. (2024). Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer. Journal of Applied Sport Management, 16(1), 29-40.
  • O’Hallarn, B., Emmons, B., & Slavich, M. A. (2023). “I used to love Scheifele:” Dominant narratives on Reddit about the Canadian Division of the Stanley Cup Playoffs. Communication in Sport, 11(6), 1203-1222.
  • Slavich, M. A., & Hungenberg, E. (2023). That’s classic: The effect of nostalgic media on sports consumers. Journal of Sport Behavior, 46(1), 71-92.

Affiliations & Memberships

  • North American Society for Sport Management
  • Sport Marketing Association

  • HKIN 230 Introduction to Sport Management
  • HKIN 351 Leadership & Management in HKIN
  • HKIN 325 Socio-Cultural and Philosophical Aspects of Sport & Leisure