Shirley Cheng, PhD

Selected Publications

1. Li, Connie, Gerard Prendergast, Shirley Y. Y. Cheng (2025), “Does Sadness Sell? The Use of
   Emotions in Fundraising Appeals Fundraising Strategies for For-profit and Nonprofit Organizations,”
   Journal of Advertising Research, March, 111-125. https://doi.org/10.1080/00218499.2025.2464288
2. Kwan, Canice, Shirley Y. Y. Cheng, Alex Tsang (2023), “Societal Reminiscence and Decisions for a
   Better Society: A Belief in Progress Explanation,” Journal of Business Research, 154, 113365. Link
   to full text: https://www.sciencedirect.com/science/article/p...
3. Xu, Allison Jing, Shirley Y. Y. Cheng, and Tiffany B. White (2020), “The Motivating and
   Demotivating Effects of Negative Feedback on Cross-Domain Goal Pursuit,” Journal of Association
   for Consumer Research, 5(3), 311-321. https://doi.org/10.1086/709275
4. Torelli, Carlos, Rohini Ahluwalia, Shirley Y. Y. Cheng, Nicholas J. Olson, and Jennifer L. Stoner
   (2017), "Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group
   Boundaries and Brand Preferences," Journal of Consumer Research, 44, 44-61.
   https://doi.org/10.1093/jcr/ucw072
5. Chen, Xia, Angela K. Leung, Daniel Y. Yang, Chi-yue Chiu, Zhong-quan Li., and Shirley Y. Y.
   Cheng* (2016), "Cultural Threats in Culturally Mixed Encounters Hamper Creative Performance for
   Individuals With Lower Openness to Experience," Journal of Cross-Cultural Psychology, 47(10),
   1321-34. *Equal authorship. https://doi.org/10.1177/0022022116641513
6. Kung, Franki, Young-Hoon Kim, Daniel Y.-J. Yang, and Shirley Y. Y. Cheng (2016), “The Role of
   Regulatory Fit in Framing Effective Negative Feedback Across Culture,” Journal of Cross-Cultural
   Psychology, 47(5), 696-712. https://doi.org/10.1177/0022022116638172
7. Cheng, Shirley Y. Y., Tiffany B. White, and Lan N. Chaplin (2012), "The Effects of Self-Brand
   Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship,"
   Journal of Consumer Psychology, 22, 280-88. https://doi.org/10.1016/j.jcps.2011.05.005
8. Hung, Kineta, Caleb H. Tse, and Shirley Y. Y. Cheng (2012), "Advertising Research in the Post-
   WTO Decade in China: Meeting the Internationalization Challenge,” Journal of Advertising, 41(3),
   121-145. https://doi.org/10.2753/JOA0091-3367410308
9. Torelli, Carlos J. and Shirley Y. Y. Cheng (2011), "Cultural Meanings of Brands and Consumption:
   A Window into the Cultural Psychology of Globalization," Social and Personality Psychology
   Compass 5, 251-62. https://psycnet.apa.org/doi/10.1111/j.1751-9004...
10. Kashima, Yoshihisa , Junqi Shi, Koji Tsuchiya, Emiko S. Kashima, and Shirley Y. Y. Cheng, Melody
    M. Chao, and Shang-hui Shin (2011), "Globalization and Folk Theory of Social Change: How
    Globalization Relates to Societal Perceptions about the Past and Future," Journal of Social Issues, 67,
    696-715. https://doi.org/10.1111/j.1540-4560.2011.01723.x