Shirley Cheng, PhD

Selected Publications

• Li, C., Prendergast, G., & Cheng, S. Y. Y. “Does Sadness Sell? The Use of Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations.” Journal of Advertising Research, 65(1), 111-125. (2025)
• wan, C., Cheng, S. Y. Y., & Tsang, A. “Societal Reminiscence and Decisions for a Better Society: A Belief in Progress Explanation.” Journal of Business Research, 154, 113365. (2023)
• Xu, A. J., Cheng, S. Y. Y., & White, T. B. “The Motivating and Demotivating Effects of Negative Feedback on Cross-Domain Goal Pursuit.” Journal of the Association for Consumer Research, 5(3), 311-321. (2020)
• Torelli, C., Ahluwalia, R., Cheng, S. Y. Y., Olson, N. J., & Stoner, J. L. “Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences.” Journal of Consumer Research, 44, 44-61. (2017)
• Chen, X., Leung, A. K., Yang, D. Y., Chiu, C., Li, Z., & Cheng, S. Y. Y.* “Cultural Threats in Culturally Mixed Encounters Hamper Creative Performance for Individuals With Lower Openness to Experience.” Journal of Cross-Cultural Psychology, 47(10), 1321-1334. *Equal authorship. (2016)
• Kung, F., Kim, Y.-H., Yang, D. Y.-J., & Cheng, S. Y. Y. “The Role of Regulatory Fit in Framing Effective Negative Feedback Across Culture.” Journal of Cross-Cultural Psychology, 47(5), 696-712. (2016)
• Cheng, S. Y. Y., White, T. B., & Chaplin, L. N. “The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship.” Journal of Consumer Psychology, 22, 280-288. (2012)
• Hung, K., Tse, C. H., & Cheng, S. Y. Y. “Advertising Research in the Post-WTO Decade in China: Meeting the Internationalization Challenge.” Journal of Advertising, 41(3), 121-145. (2012)
• Torelli, C. J., & Cheng, S. Y. Y. “Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization.” Social and Personality Psychology Compass, 5, 251-262. (2011)
• Kashima, Y., Shi, J., Tsuchiya, K., Kashima, E. S., Cheng, S. Y. Y., Chao, M. M., & Shin, S. “Globalization and Folk Theory of Social Change: How Globalization Relates to Societal Perceptions about the Past and Future.” Journal of Social Issues, 67, 696-715. (2011)