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Courses

A summary of each course to help with your selection.

Academic Year

Programs

Course ID

Course ID	Course
MCOM 252	MCOM 252 Introduction to Public Relations Course Credits: 3 In this course, students examine the role of public relations within and among various sectors of society including business, government, and nonprofit organizations. Case studies are used to illustrate the profession and practice of public relations where possible, and ethical standards in public relations are emphasized. Media, consumer, employee, and community relations, as well as ethical standards in the public relations industry are examined. NB: Required of all corporate communication majors.
MCOM 271	MCOM 271 Introduction to Leadership Communication Course Credits: 3 Leadership Communication introduces students to the art, science, and practice of influencing and being influenced by others in diverse contexts. The course explores the role of communication in building credibility, exercising power, motivating, and expressing one's leadership style. It also considers the topics of followership, the ethics of leadership, leadership development, and leading in times of crisis. The course serves as a foundation for future studies in the leadership communication stream within the Department of Media and Communication. NB: Required of all leadership stream majors in second year. Fulfils corporate communication leadership communication requirement..
MCOM 272	MCOM 272 Organizational Communication Course Credits: 3 This course introduces students to the importance of communication within organizations. Organizational communication theory is discussed as it relates to climate, dyads, small group, public, and mediated communication. Students apply theory in several business writing and speaking assignments. NB: Course fee. Required of all corporate communication majors.
MCOM 281	MCOM 281 Public Speaking Course Credits: 3 This course requires students to research, create, and deliver speeches on topics and issues that reflect personal beliefs and values. In doing so they discern diverse materials, consider logical and ethical demands, and analyze their audience in order to create socially and globally responsible rhetorical messages. NB: Fulfils University core requirement for experiential and embodied inquiry. Required of all students majoring in this department.
MCOM 313	MCOM 313 Social Media: Theory and Practice Course Credits: 3 Prepares students to use social media professionally and to culturally engage these same tools of communication with a critical perspective. The course invites students to discover and analyze best practices in social media marketing and community building, as well as to apply theory to critical investigations of the cultural roles and impacts of current digital media, both in North America and around the world, with the goal of helping students become both effective communicators and highly-ethical and faithful global citizens who can positively impact their profession and their society. Prerequisite(s): At least third year standing. NB: Fulfils University core requirement for social and global inquiry. Fulfills corporate communication media studies requirement. Not offered every year
MCOM 331	MCOM 331 Imaging and Illustration Design Course Credits: 3 This course explores the conception, production, and analysis of imagery in graphic communication design, including photos, illustrations, and graphic marks. Imagery-based problems are investigated in multiple design contexts and formats. Specialized rendering techniques, digital studio practices, and iconographic style development are considered. Cross-listed: ART 361. Prerequisite(s): ART 250 or MCOM 231. NB: Lab fee. Fulfills corporate communication major media studies requirement.
MCOM 332	MCOM 332 Symbol and Typography Design Course Credits: 3 An exploration of integrated conceptual thinking and formal experimentation with type and related symbol systems in graphic communications. Emphasis is placed on type as image, principles of typesetting, hierarchy and structure. The complex interaction of type in relation to other graphic elements in multiple design contexts and formats is considered. Cross-listed: ART 362. Prerequisite(s): ART 250 or MCOM 231. NB: Lab fee. Fulfills corporate communication major media studies requirement.
MCOM 333	MCOM 333 Format and Layout Design Course Credits: 3 An exploration of integrated conceptual thinking and formal experimentation with the structural and organizing systems at work in graphic communications. Emphasis is given to the development of unified graphic systems spanning multiple design contexts and formats. Cross-listed: ART 363. Prerequisite(s): ART 250 or MCOM 231. NB: Lab fee. Fulfils corporate communication major media studies requirement.
MCOM 334	MCOM 334 Interaction Design Course Credits: 3 Introduces students to the design of interactive digital experiences with a focus on website design, User Experience (UX) design, and User Interface (UI) design. Students will learn the core concepts and principles of interaction design by working through technical and design projects using industry standard design software. Students leave this course with the ability to build basic websites and design digital experiences that follow current interaction design standards and methodologies. Cross-listed: ART 364. Prerequisite(s): ART 250 or MCOM 231.. NB: Lab fee.

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