Courses

This course provides a direct introduction to global business practices. The course is normally taught as part of an overseas travel experience. This provides students with experiential as well as classroom learning and enables students to better grasp the differences between cultures, and to understand each culture’s respective management techniques.

This course examines how artificial intelligence (AI) is used by managers, entrepreneurs, and innovation leaders to create value, support innovation, and improve organizational performance. The course emphasizes managerial understanding of AI capabilities, limitations, and strategic applications rather than technical development. Topics include intelligent automation, generative AI, AI-enabled workflows, and AI-supported decision-making. The course also addresses responsible and ethical use of AI, organizational readiness for AI adoption, and the application of a Christian worldview to evaluating the strategic, operational, and societal implications of AI in business settings.

This course explores the process of creating a new venture, including opportunity recognition, feasibility analysis, business plan creation, and financing. This course looks at factors that lead towards entrepreneurial success including characteristics of the entrepreneur. Class discussion and case analyses present decision-making techniques and skills required to evaluate business start-up strategies.

This course focuses on the development of strategies for financing entrepreneurial ventures. It includes analysis of numerous funding sources including debt, venture capital, and private equity financing. It includes a study of the contractual and operational relationships that exist between suppliers of venture capital, intermediaries, and the entrepreneurial firm. The course also assists managers in understanding how to pragmatically structure and negotiate the financing deal.

This course familiarizes students with writings and research in the areas of e-marketing, global marketing, internal marketing, relationship marketing, services marketing, and sports marketing, particularly with respect to how each impacts the growing enterprise. The rapidly evolving field of marketing requires extensive discussion around these various topics and the ability to connect these seemingly disparate topics together within an integrated theoretical marketing framework.

Growing enterprises often encounter leadership, management, and systems problems caused by their growth. To sustain growth, the activities of entrepreneurs usually have to change from innovation to delegation, with greater levels of communication and organization. Different functional and leadership skills are needed at various stages of growth. External supports, such as accountants, lawyers, and investors, often have to be incorporated into the operations of the firm. In addition, corporate systems require significant change as the enterprise grows. This course is designed to identify the reasons for, and the tools to make critical leadership, management, and systems change as the enterprise grows.

This course provides students with an understanding of the legal environment in which Canadian businesses operate. The course focuses on key areas of the legal environment that particularly impact business decision-making including the legal system and risk management, contractual principles and issues, corporate formation and governance, partnerships, agency, employment and human rights issues, intellectual property considerations, and business torts.

This course examines go-to-market (GTM) and sales strategy decisions required to translate innovation into sustainable revenue growth in new or evolving markets. The course explores how organizations design and implement integrated GTM approaches, including target market selection, customer segmentation, positioning, pricing, channels, partnerships, sales strategy, and customer retention. Emphasis is placed on early-stage and growth-stage execution, including market entry decisions, sales pipeline development, and the economic drivers of customer acquisition and retention. The course focuses on evaluating and adapting GTM and sales strategies in dynamic and uncertain market environments.

This course explores the interaction between ever-accelerating technology, innovation, and the law. The course provides students with an understanding of the essential elements of the Canadian legal system with a particular focus on the evolving legal environment surrounding data analytics and artificial intelligence. The course focuses on regulatory compliance and legal risks that particularly impact strategic technological implementation. This will include an understanding of: data privacy frameworks, intellectual property rights, AI regulation, algorithmic liability and bias, cybersecurity governance, and technology related contracts. Students will develop an understanding of how a Christian worldview impacts these challenging and changing areas of law.