BUSI 437 - Advertising & Promotional Strategy | 2026-2027

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BUSI 437 - Advertising & Promotional Strategy | 2026-2027

Academic Year

2026-2027

Course Credits

3.00

Course ID

BUSI 437

Course Name

Advertising & Promotional Strategy

Description

A study of advertising and promotional strategy, promotional planning, the various media, the mechanics of advertising, ethics, and advertising's role in modern society.

Prerequisite(s)

BUSI 231; third-year business standing