Brings together the public relations and strategic communication curriculum in a client-based campaign project. Working in teams that simulate a professional agency setting, students research a real organization’s communication challenge, identify key audience groups, develop clearly defined and measurable objectives, and create an integrated communication strategy that supports the organization’s goals. The course emphasizes evidence-informed planning, including formative research, audience and message analysis, channel selection across paid, earned, shared, and owned media, as well as ethical and legal considerations, budget development, timelines, and evaluation methods.