With an emphasis on contexts characterized by digital technologies making people’s work and life more immediate, connected, convenient, and relevant to their needs, this course investigates the complex world of innovative thinking, customer choice, and shaping potential customers. Students will explore concepts relating to the role of innovation in helping consumers to solve problems, the dynamics generating future jobs, and metrics for understanding innovation and consumer behaviour. Attention will be given to how innovative leaders can act ethically and effectively to help people and organizations identify, analyze, and ultimately solve the world’s deepest problems in inventive and positive ways.